Talk: “Why and How to do a Software Startup”

Last night, I gave a talk at the Carolina Innovations Seminar. About a hundred people showed up to hear me talk about “Why and How to do a Software Startup”.

Slides from “Why and How to do a Software Startup”

Here’s the abstract:

As famous investor Marc Andreessen said, “Software is eating the world.” In other words, software is and will remain relevant, making software startups popular and attractive. For aspiring and current entrepreneurs, this talk will focus on the practical aspects of creating and running a software startup. Topics will include: managing a software project, hiring tech people, hosting and operations, security, intellectual property, which programming language to use, and social media, with a dual emphasis on what to do and why to do it that way.

The slides from my talk are now up on SlideShare. Enjoy!

New website

We recently launched a new website. Our old website was, like, so last year. Now we have a fresh new look that is also friendlier to mobile device screen sizes. Our blog got a similar update, both freshening things up visually but also moving to

In particular, check out our new About page. We’ve revised that to be more in line with our new mission: to amplify human intelligence by creating great tools. We have a lot of stuff in the queue related to that mission, so stay tuned!

Company sees future in clouds

The following article appeared in the News & Observer on Monday, February 21, 2011. The article, originally posted here, was written by Yunzhu Zhang.

Two local entrepreneurs are determined to make the Internet faster by creating a new approach to cloud computing management.

Altometrics, formed last year, aims to give cloud computing providers like Hosted Solutions and others a fast and robust tool to provide better services, said Sir Robert Burbridge, a former software engineer at Cisco who is Altometrics’ chief executive officer.

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Carolina Launch Pad Alumni Win Small Business Innovation Grant

Altometrics CTO Jeff Terrell
Altometrics CTO Jeff Terrell

CHAPEL HILL, NC—The founders of Altometrics, Inc., have a goal that sounds simple: make the Internet faster. They want to speed up the performance of your favorite websites, prevent those frustrating slow-downs and enable richer Web services.

The young entrepreneurs recently received a big boost towards reaching their goal in the form of a $150,000 Small Business Innovation Research (SBIR) grant from the National Science Foundation. The award comes with $30,000 in matching funds from the North Carolina Office of Science and Technology. Altometrics is the brainchild of Jeff Terrell, and Sir Robert Burbridge. Terrell, who recently earned his Ph.D. in computer science from the University of North Carolina at Chapel Hill, serves as the company’s CTO while Burbridge, a former software engineer at Cisco, is the CEO.

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